Real Clean. Real Results.
Why a No-Rinse Cleanser?
Life is busy. Your hair goes through a lot, product buildup, oil, sweat, smoke, or sometimes, you need a refresh without the full wash-day routine.
That’s where our no-rinse hair cleansing formula steps in. It's a smart solution powered by a balanced blend of botanical extracts, functional ingredients, and gentle science to deliver fresh, clean hair without drying.
413 Beauty's Mission
Our mission is to go beyond the norm in beauty by creating products that are both effective and ethical.
Clean & Vegan
Cruelty-Free
Sustainability - add another photo for "All Hair Types"
Since day one, our goal has been simple: to change the way beauty works.
We create powerful, easy-to-use styling products made without the harsh stuff. Because what you put on your body matters just as much as what you put in it. Every formula is clean, vegan, and non-toxic with no harmful chemicals, no pointless fillers. Just beauty that works, and works well.
We also believe beauty shouldn’t come at the planet’s expense
That’s why we aim to use more sustainable packaging, combining quality with care. From recyclable materials to mindful design, our products are made with the intention to support both your hair and the environment.